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Business and Marketing Tip #7

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marketing tip #7

Build a loyal, steady customer-base


“BUILD A LIST!” As a marketer, I'm sure you've heard this many times over. Building a list is one of the most vital steps you can take in the advancement of your online business. Twitter is pretty much the same as building a list – although it might be even more effective in the long run.

When it comes to an email list, a large portion of your subscribers won't even glance at the emails you send. Their eyes will glaze over and they may even send it to the trash. (more…)

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Business and Marketing Tip #6

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marketing tip #6

Promote Others on Facebook


Twitter has their RT (Retweet) option and Facebook has a similar option.

At the bottom of most posts there’s a “Share” option.

When you see a post that is relevant to your audience, click on “share”. It will be posted to your wall and your friends will receive the information.

This is a fantastic networking tool and may motivate others in your circle to friend you and share your information as well.

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Business and Marketing Tip #5

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Marketing Tip #5

Facebook Posts


What you post is as important as how often you post. Let’s just say up front that posting promotion after promotion and link after link to your business website is as much of a turnoff as SPAM is in your email inbox. You will lose friends instead of making them.

So what do you post?

Valuable information! It’s absolutely okay and recommended to publish content specifically for your Facebook audience. Publish tips, quotes, tidbits of information, links to your blog posts and new articles and even links and information about your industry that lead to websites other than your own. (more…)

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Business and Marketing Tip #4

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Marketing Tip #4

Testimonials


Make Sure Testimonials Are Meaningful: If your customer said you can only publish her first name and she simply said, “This is the best XXX I’ve ever tried,” you probably shouldn’t post it on your website.

Testimonials need to come from real people with real names and talk about real things. Make sure your testimonials have concrete detail including what your customer liked about your product and what results it produced for her.

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Business and Marketing Tip #3

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Marketing Tip #3

Improve Your Headline


When approving copy to appear on a website, many business owners don’t consider the effectiveness of headlines. The assumption is that readers will continue to the rest of the copy regardless of what is at the top of the page. This assumption can be a very costly mistake.

Make sure your headline is an accurate representation of what your product is, its main benefit or USP. Ideally, your headline will represent your product and move it at the same time, as headlines are rife with the potential to sell your product before readers even begin reading your copy’s body. Two ways to ensure that your headline sends out the right signals is to be specific and to include benefits in it. (more…)

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Business and Marketing Tip #2

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marketing tip #2

Know What Makes You Unique: Unique Selling Position (USP)


Once you streamline your website, identify your target market and find prices that appeal to them, your next duty is to develop a unique selling position (USP).

A USP sets your product apart from others on the market. It’s what increases conversion rates and turns a potential customer into an actual one.

What Makes Your Product Different & More Desirable Than Others?

Compare yourself to the competition. Why would your customer buy your product instead of your competitors? (more…)

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Business and Marketing Tip #1

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Business and Marketing Tip #1

Give Potential Customers a Preview of Your Product


Building customer interest and excitement is the first step to successfully marketing many products. Autoresponders play a vital role in building this interest and excitement. For instance, if you were developing an ebook, you may want to start telling your website visitors and opt-in subscribers about it. Start building interest; tell them what this product will do for them, and how soon it will be available.

Do more than build interest by telling them about it. Use an autoresponder to let them preview your product! Even though you will be selling the product, you can allow your potential customers to preview the information. You've seen the previews for movies that will be playing in theaters soon… it's the same concept. (more…)

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In-House Employee or Virtual Assistant: Which Should You Choose?

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Typical Day for an Employee

9am to 9:15 Clock in and get settled.
9:15 to 9:30 Go to the kitchen to get coffee and chat with Laura
9:30 to 9:45 Pass Jenn's desk and ask about her weekend plans
9:45 to 11am Work (1 hour and 15 min.)
11am to 11:15 Bathroom Break
11:15 to 11:30 Pass Chris in the hallway, he asks how your mom is doing and tells you about his family problems.
11:30 to 12:30pm Work (1 hour)
12:30 to 1:30 Lunch
1:30 to 3pm Work (1½ hours) (more…)
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Never Stop Learning

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Yesterday I took a marketing class at the local college and even though I knew most of the information that was being taught, I still learned a few new secrets I can use to improve my business and offer my clients.

I have always been a “PASSIONATE LEARNER”. I am continually improving and enhancing my existing skill sets. I have attended a ton of skill-based webinars, conferences, coaching series and read many eBooks, newsletters and blogs to keep my skills sharp and my knowledge as current as can be! The key factor here is to NEVER stop learning and to invest time and money into regular Professional Development!

The more I learn, the more invaluable my services are to my clients. I find they appreciate the fact that you care about your profession and are passionate about your business to search for different ways to improve your skills and in turn offer them a higher quality of service. With your new found skills you then have more to offer your clients and can provide consultation sessions to find out what their goals are, in order to help them achieve them. I offer new clients a free 30 Minute Consultation before taking on their job to evaluate their needs and guide them in the right direction. Plus new clients also receive a 10% discount off their first month! You may schedule your FREE CONSULTATION HERE. (more…)

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Tips To Improve Your Web Presence

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There are many ways to improve your web presence, here are just a few I think are most important…

  1. Video– The best way to promote your site is through video blogging. It can be a major traffic driver to your site. Upload videos onto YouTube.com and post them onto your site. As always, link to all your social media accounts. In the video description be sure to place a link to your site. Instead of placing the link at the end, which is usually the way it's done, place the link at the beginning of the description. This way they don't have to click anything to see your link, it will be seen below the video as soon as the page has loaded.
  2. Blog – BLOG ALOT. Update your site regularly and link it to your social media accounts to get the word out. Ping.fm and Socialoomph are great tools to use to link your accounts.
  3. Engage – Post comments on other blogs (make sure comments are appropriate) and link the comment to your site/blog. Don't just promote your site, build relationships. Keep the conversation going.
  4. Ideas – Run out of ideas to blog about? You can write about current events, client stories, community news, funny stories and sometimes even something a little personal (but no too personal). Remember (more…)
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