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Business and Marketing Tip #4

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Marketing Tip #4

Testimonials


Make Sure Testimonials Are Meaningful: If your customer said you can only publish her first name and she simply said, “This is the best XXX I’ve ever tried,” you probably shouldn’t post it on your website.

Testimonials need to come from real people with real names and talk about real things. Make sure your testimonials have concrete detail including what your customer liked about your product and what results it produced for her.

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Business and Marketing Tip #3

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Marketing Tip #3

Improve Your Headline


When approving copy to appear on a website, many business owners don’t consider the effectiveness of headlines. The assumption is that readers will continue to the rest of the copy regardless of what is at the top of the page. This assumption can be a very costly mistake.

Make sure your headline is an accurate representation of what your product is, its main benefit or USP. Ideally, your headline will represent your product and move it at the same time, as headlines are rife with the potential to sell your product before readers even begin reading your copy’s body. Two ways to ensure that your headline sends out the right signals is to be specific and to include benefits in it. (more…)

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Business and Marketing Tip #2

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marketing tip #2

Know What Makes You Unique: Unique Selling Position (USP)


Once you streamline your website, identify your target market and find prices that appeal to them, your next duty is to develop a unique selling position (USP).

A USP sets your product apart from others on the market. It’s what increases conversion rates and turns a potential customer into an actual one.

What Makes Your Product Different & More Desirable Than Others?

Compare yourself to the competition. Why would your customer buy your product instead of your competitors? (more…)

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Business and Marketing Tip #1

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Business and Marketing Tip #1

Give Potential Customers a Preview of Your Product


Building customer interest and excitement is the first step to successfully marketing many products. Autoresponders play a vital role in building this interest and excitement. For instance, if you were developing an ebook, you may want to start telling your website visitors and opt-in subscribers about it. Start building interest; tell them what this product will do for them, and how soon it will be available.

Do more than build interest by telling them about it. Use an autoresponder to let them preview your product! Even though you will be selling the product, you can allow your potential customers to preview the information. You've seen the previews for movies that will be playing in theaters soon… it's the same concept. (more…)

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Self employed Tax Write-offs! Yayy!

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It's Tax Season Again!


When you own a business there are a lot of things to consider. One of the the worst is taxes. There is an upside to the torchure that is tax season and it's called… “tax write-offs for the self-employed “. Yayy!

When it comes to taxes, there is a lot to know. As a business owner, things can get a bit more complicated because you work for yourself.

When you work for a company, your wages are subject to taxes. You fill out a W-2 form and the company does the rest. You can see on your check what has been deducted for state, federal and social security tax. It’s a no-brainer for the employee.

Most self-employed people receive their full pay for their services. Taxes are not taken out. This gives you an advantage when it comes to utilizing as much of your money as you can. But, tax time comes and your earnings will be subject to taxation.

Because you haven’t paid anything into the system yet, all of your money can be taxed. But, deductions in the form of tax write-offs can reduce your taxable income. This can change your tax bill.

Tax Write-Offs 

Here are a few of the tax write-offs that you are eligible to deduct as a self-employed individual. A full listing can be found on the IRS website.

    • Clothing– This is one that we rarely think about. But, if your job involves purchasing and wearing items that you don’t wear or can’t wear other than for your business, then you can deduct a portion of their cost. Usually, this applies to such occupations as landscapers, construction workers and the like.
    • Home office – This deduction has tripped people up for years. Basically, you will need a dedicated office space in your home for your business. Conducting business occasionally from your computer in the family room doesn’t qualify that space for a tax write-off. But, when you have an office set-up, you are also eligible to deduct a portion of the utilities and the cost of the office supplies.
    • Travel expenses – Often, you may have to visit conferences or even take meetings with clients. Keep good records of everything you do: airline tickets, meal receipts, gas receipts and other incidentals that you pay for. A percentage of it is deductible as long as it was incurred in the transaction of your business.
    • Medical expenses – Because you are not employed by anyone, your medical bills are your responsibility. You can regain some of the premiums paid on your tax return. The exception to this rule is when a spouse is eligible for family insurance at their job and this could cover your medical needs.

You work hard. Make sure that you claim all tax write-offs that are due for your business.


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New Year – New You!

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New Year – New You: How to Stay Motivated and Focused as a Work-at-Home Business Owner


The new year is a great time for business owners to reaffirm their goals and boost their motivation. It's a great time to review the last year and to plan for the new year.

In fact, the new year can be the perfect time to reinvent yourself, your schedule and your business systems. It's the perfect time to start anew.

Here's how to stay motivated and focused this new year.

Review the Past Year: Passion & Results

There are two things about the past year that need reviewing.

First of all, take a look at your results.

  1. Did you meet the goals you set for yourself over the last year?
  2. How much did you earn?
  3. How are the other metrics in your business doing – things like traffic, number of paying clients, number of subscribers and so on.

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Social Media Update!

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Just found out that Facebook is making Timeline mandatory for everyone and once they force it on you, you only have a week to update your profile!

Here's what TechCruch had to say…

You can run, but you can’t hide. Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. According to the company, over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar, the Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion. The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time to the day you were born.

You can fill in data from your pre-Facebook years using the new status update box, which now includes support for adding a specific year and various “life events.” These events include things like marriages, births, deaths, new jobs, trips and vacations, new homes, and other things you might want to record in the scrapbook-like Timeline.

With Timeline’s added ability to find older posts, including those from the days before your boss, grandparents, mom and dad were on Facebook, users will need to do a rapid cleanup on their profiles when the Timeline goes live.

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Is Your Business Stagnant?

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Have your revenues, traffic and/or profits been going down consistently the last few months? If so, your business might need a jump start. An infusion of new energy, drive and vision.

Follow these steps to revive your stagnant business:

Add Someone New

Find someone who is as passionate about your project as you are. Someone who brings their own sense of excitement into the mix along with a fresher perspective.

They don’t necessarily have to be an employee. They can also be an advisor, a business coach, business partner, investor, friend, experienced Virtual Assistant or Online Business Manager. Before hiring someone, run some projects by them and see what types of ideas they can bring to the table. Take some time to evaluate if they are the right fit for your business. Remember this saying “Hire Slowly, Fire Quickly”

This technique can be used to re-kindle an old project as well as starting a new one.

Increase your Hours (more…)
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Start A Home Business – Top Ways To Earn From Home

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Home based businesses are on the rise. The internet makes it easy for people aspiring to transition from a traditional 9-5 or make some extra money from home. Here are some of the top ways to earn from home.

#1 Freelancing

Freelancing is simply selling a service without a long term contract. You can offer any number of services. Writing, graphic design, transcription, editing, audio creation, photography, and even voice over services can all be offered as a freelancer. Freelancing gives you the ability to pick and choose the projects you work on and whom you work with. It provides you with the freedom to set your rates and to choose when you work and when you don’t.

#2 Information Marketing

Information marketing is exactly what it sounds like, it’s making money by selling information. We’re an information hungry society and we often turn to the internet to help solve our problems. Whether you need to stop back pain, learn how to train your dog or learn how to be a parent to your teenager, we all have problems we want to solve.
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WordPress Tips and Training

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An online presence is important these days for whatever enterprise you engage in. To connect with a wide variety of people there is no bigger forum than the Internet. If you are looking for a way to show off your expertise and also make a little money while doing it, consider starting a blog.

What is a Blog?

A blog is actually an online journal of sorts. With a blog you can upload daily posts about anything that you want. Some people create personal blogs as a way to keep in touch with family members. Pictures, videos and other information are uploaded so your loved ones are current with what is going on with you.

Here we are going to talk about business blogs. This is a blog that you begin to attract traffic in order to sell products or services. To be interesting to others, your blog will need to:

  • Have updated content for visitors
  • Be marketed to draw traffic
  • Register with search engines so it can be found in the rankings
How to Start

If you are new to blogging, use a free blogging platform to get your feet wet. Sites like Blogger.com, WordPress.org, Blogspot.com and others offer free blogs to users. Depending on the site you choose, the themes and plug-ins (added features) will vary. Most will walk you through the process step by step so that you can be up and running in no time.

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