In addition to appealing to your prospect’s emotions, there are psychological reasons people buy.
For example, there’s a technique called the “Reason Why Device” which basically says, always tell your readers why they need to buy.
Instead of saying “Buy Now,” you say “Buy Now because this is a limited time offer.” Or get even more results by really connecting to your prospect’s motivations.
“If you’re tired of the endless weight loss struggle, click here to claim your free sample”
“If you’ve had enough of repeated rejection, click here to instantly download your How to Meet Women guide.’
It’s much more compelling to know WHY you have to buy now.